White Label SEO & GEO

Give your clients the search visibility they’re asking for. WormWood delivers proven SEO and AI search optimization behind the scenes, so you can offer these services under your brand, at your price.

White Label SEO Services
White Label SEO Services

Why Your Clients Need SEO

A beautiful website only pays off when people can find it. Search engine optimization (SEO) is the work that puts a business in front of customers at the moment they search for what it offers, on Google, in Maps, and now inside AI answers. It covers the technical health of the site, the content on it, the business’s Google Business Profile, its listings across the web, and its reviews.

For local businesses, that moment comes often. 84% of consumers searched for a local business in the past three months, and 97% read reviews before choosing one. Google reports that customers are 2.7 times more likely to consider a business reputable when they find a complete Business Profile.

Search is also changing fast. 45% of consumers now use ChatGPT or other AI tools for local business recommendations, and fewer than half of the businesses that lead Google’s local results also appear in AI recommendations. That gap is why we pair SEO with Generative Engine Optimization (GEO), so your clients get cited by ChatGPT, Perplexity and Google AI Overviews too.

The demand is there, and much of it is unmet. In BrightLocal’s research, 89% of small businesses say they invest in organic SEO, yet many lack the basics that make it work. Your clients already trust you with their website, ads or brand. SEO is the natural next conversation, and with WormWood you can say yes to it.

Your Brand. Your Pricing. Our Expertise. 

WormWood partners with web developers, design studios, PPC and social media firms, and full-service marketing agencies who want to offer SEO without building an SEO department. You keep the client relationship and present the service as your own. We bring 35 years of combined SEO experience and do the work behind the scenes.

How the partnership works:

  1. Discovery and audit. We review your client’s site, Google Business Profile, listings and competitors, then build a custom strategy with you.
  2. You package and price it. Bundle SEO into a website launch, sell it as a monthly retainer, or add it to an existing plan. The pricing and positioning are yours.
  3. Our engineers do the work. Keyword research, technical SEO, content, Google Business Profile optimization, citation building, review strategy and GEO.
  4. You report the results. Clear monthly reporting on rankings, organic traffic, search clicks and conversions, ready to share under your brand.

We’ve done this for years. Agency owners refer their own clients to us because our approach is sustainable and our team is easy to work with. One partner who has run a digital marketing agency for nearly a decade calls us “the only one I use and the only one I refer.” We have experience across home services, legal, healthcare, private schools, restaurants and more, so we’re ready for whatever client you bring us.

White White Label SEO
agency for white label SEO

Local Market Expertise in Seattle, Portland & New Jersey

Local SEO is won block by block, and it helps to know the blocks. WormWood has offices in Seattle, Portland and New Jersey, and we’ve spent years helping businesses in each of these markets climb the local map pack and organic results. When you bring us a client in one of these regions, you get a partner who already knows the competitive landscape.

  • Seattle and the Eastside. Our headquarters is in Sammamish, and we work with businesses across Seattle, Bellevue and the surrounding communities, from restaurants to professional services.
  • Portland. We help Portland-area businesses, including Portland restaurants, stand out in a market that values local character.
  • New Jersey. Our New Jersey SEO team works in one of the most crowded search markets in the country, with clients ranging from NJ restaurants to private schools.

Your clients aren’t in our backyard? No problem. We deliver national and global SEO programs too, and have helped schools and businesses from New York to California, Hawaii and Louisiana. Wherever your clients are, our local SEO playbook travels with them.

FAQS

Frequently Asked Questions About White Label SEO Services

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What is white label SEO?

White label SEO is a partnership where a specialist SEO agency does the optimization work and you deliver it to your clients under your own brand. You own the client relationship, the packaging and the pricing. WormWood provides the strategy, execution and reporting behind the scenes, backed by 35 years of combined SEO experience.

What are the benefits to me of white labeling SEO?

White labeling lets you add a high-demand, recurring service without the cost and risk of hiring and training an in-house SEO team. You earn new monthly revenue at margins you control, keep clients from shopping elsewhere for SEO, and deepen relationships by solving more of their problems under one roof. You also gain decades of specialized expertise on day one, including newer disciplines like GEO, and can scale up or down as client demand changes, leaving you free to focus on what your agency does best.

Who is WormWood's white label program for?

It’s built for web developers, design studios, PPC and social media agencies, reputation management firms and full-service marketing agencies. If your clients ask about rankings, Google Maps or AI search and you don’t have an in-house SEO team, a white label partnership lets you say yes without adding headcount.

Will my clients know they're working with WormWood?

Only if you want them to. The service is yours to present. Some partners keep WormWood fully behind the scenes, while others bring us into strategy calls as their “SEO team.” We’ll work the way that fits your agency and your client relationships.

How do I price white label SEO for my clients?

You set your own pricing. We provide a partner rate for the work, and you decide how to package it: as a monthly retainer, an add-on to a website build, or part of a broader marketing bundle. That flexibility lets you protect your margins and position SEO in a way that matches your brand.

What is GEO, and should my agency offer it?

GEO (Generative Engine Optimization) helps a business get cited and recommended in AI answers from ChatGPT, Perplexity and Google AI Overviews. With 45% of consumers now using AI tools for local business recommendations, it’s quickly becoming part of what clients expect. Offering it through WormWood puts your agency ahead of the curve. Learn more in our GEO FAQ.

How long does it take to see results?

SEO is a long-term investment. Meaningful results typically begin to appear within three to six months, with growth compounding after that. The timeline depends on the client’s existing site authority, the competitiveness of their market and the keywords targeted. We’ll help you set realistic expectations with each client from day one.

Do you only work with agencies in Seattle, Portland and New Jersey?

No. Those are our home markets, where our local knowledge runs deepest, but we partner with agencies and serve their clients across the country and beyond.

What services are included?

Our white label services cover the full scope of modern search: keyword research, on-page and technical SEO, content strategy, Google Business Profile optimization, citation building, review strategy and Generative Engine Optimization (GEO). We can run local, national, eCommerce and global campaigns.

Choose WormWood SEO

Your Partner for SEO Success

When it comes to optimizing your local presence online, you deserve a partner who is committed to your success. That’s where WormWood comes in. We’re more than just a service provider – we’re your strategic ally in the digital sphere. Here’s why you should choose us:

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Customized Plans

Every business is unique, and so are our SEO strategies. We provide customized plans tailored to your specific needs and goals.

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Latest Trends

SEO is an ever-evolving field, and we stay ahead of the curve with Google’s algorithms. We’re always up-to-date with the latest trends and algorithm updates.

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Long-Term Results

We’re not about quick fixes or temporary boosts. Our strategies are designed to deliver sustainable, long-term results that help your business grow over time.

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Competitive Pricing

We offer high-quality SEO services at competitive prices, providing exceptional value for your investment.

Choosing WormWood means choosing a team of real people who are invested in your success.

Don’t settle for anything less. Contact us today to start your digital journey with a team that puts you first.

Client Triumphs

A Showcase of WormWood’s Impact

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Top notch - Can't recommend them enough!

Incredible SEO company! The only one I use and the only one I refer. I’ve run my digital marketing agency for nearly 10 years and I have seen lots of SEO agencies come and go. Wormwood SEO has stood the test of time because they use sustainable SEO practice. Does it take time? Yes. Does it cost money? Yes. But you absolutely get what you pay for. Can’t recommend them enough to you or to my clients. Their whole team is top notch in their knowledge, but also delivering peerless customer service. I will be continuing to refer you for years to come. Thanks Woody, Molly, and Jessica in particular for all your help over the years!

Chris L – Reputation Ignite

Now #1 with multiple key word searches!

Working with WordWood has drastically improved our digital presence and marketing capacity. We are now #1 in our web search with multiple key word searches. As a K-8 independent school we are limited in our ability to manage the work. Wormwoood and Molly have provided stellar customer service, educated me and my team regarding SEO and digital marketing best practices, as well as ensure availability along the way to measure improvement and document that we are meeting our objectives. All of this at a reasonable cost and well worth the investment.

Chris C